We all know very well that a lot of people love diamonds, gold and such shiny, shiny objects. But have we ever thought about the reasons? Why are we so attracted to jewelry and everything shiny in general: lipstick with sequins, sequins on a dress, a shiny polished car body?
Someone will say that the question is stupid. People like shiny things simply because they look good. However, a scientific article published in the Journal of Consumer Psychology offers a deeper and more materialistic explanation.
One of the three authors is a professor of the Entrepreneurial College named after Baeura at the University of Houston Vanessa Patrick, who once did research for De Beers on behalf of the advertising agency J. Walter Thompson.
- My work is dedicated to the study of the principles underlying aesthetic preferences, - Patrick told JCK. - Why do people like exactly what they like? Where does the passion for everything shiny come from?
As the article notes, people have always preferred shiny objects. Back in the Stone Age, people used ivory to give products a special shine.
