At the end of each year, the developer of professional color standards Pantone publishes a report in which announces the color that determines the fashion trends of the coming year. The color of 2018 was called ultraviolet, which brought to the palette several adjacent shades-lavender, purple and amethyst. Before the onset of 2019, Pantone identified the following leader: now the most fashionable color in clothes, shoes and accessories was "Living coral" (Living Coral) at number 16-1546 - a shade of reefs from the tropical seas.

 "We get energy from nature. Just as the coral reef is a source of food and shelter for marine life, the bright but soft PANTONE 16-1546 "Living coral" takes us into its warm and caring embrace, giving comfort and helping to stay afloat in our ever — changing world", - noted in Pantone.