Pantone representatives described the extraordinary color as"a mysterious purple hue that awakens the spirit of invention and imagination that can challenge the status quo." In addition," ultraviolet " was called a very spiritual and almost cosmic shade that inspires and encourages bolder look into the future.

As for the world of precious stones, those wishing to join the trend should look towards amethyst, tanzanite, Iolite, spinel and purple sapphires. In any case, we can expect that as has happened before, many jewelry designers and brands will not forget about these stones in their new collections.

The process of choosing the brand "color of the year" on average takes Pantone specialists about 9 months. This time is spent on tracking trends and trends around the world until, among other colors is not "break" one — he will become a favorite for the next 12 months.

Recall that last year the shade of 2017 was Greenery-the color of fresh greens. A year earlier, Pantone made an exception and chose two gentle pastel shades-rose quartz (Rose Quartz) and sky blue (Serenity).

Source: http://www.jewellerymag.ru/